Video marketing

 Video Marketing

All you wanted to know about video Marketing.

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Index: 

1. Goal setting

2. Defining to your audience

3. Content planning

4. Tools

5. Types of videos

6. Creating videos

7. Distributing videos

8. Measuring success

9. Videos marketing 

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Why videos marketing?

Studies tell Video ads  work better than   static image ads content.people note moving things more faster hence they are effective .

videos ads serve better in landing page approximately 86

Advantage of video content :

• More it gets reached

• More clicks 

• Cheaper per lead 

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Experiment with video content 

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Now two digital transitions have emerged they are video content 

Demand for videos has increased 

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Cost of videos production has been decreased 

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For any marketer an important step is to set goals and targets

1.13 video funnel 

1. Awareness

2. Consideration 

3. Conversion

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Awareness

Explain how you are important to the viewers 

Sort, sharp videos are more effective 

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Success merits

• Number of views 

• Length of view 

Consideration videos 

This is when people know about you.But there are many marketers so to  stand out before the customers among other marketers .

Rate limiting 

• Click through rate

Conversion

This step is simpler because in this step you have to directly sell your content.offer good discounts and reach out to a larger audience.

Conversion videos  or content should offer urgency or opportunities to people.

Like saving

Success metric

• Number of sale

Effective method :

It should be considered how much you spenpt and how much you gain this an important .suppose you spent $1000 then how much you got in your steps helps you out to analysis and Futher planning.

02:15 Defining our audience

Who you are saying and what you are saying  is important .Audiences are like people wh

• Age 

• Gender

• Location

• Interest 

Your audience are people who visit your videos ads if they really require your help,assistance or guidance they turn into customers  .But due to competition in the market all visitors might always be not your customers  .so make sure to make a unique content that audience always have faith in you.

You must targets specific audience only  based on their age ,locations and interests.

audience when they like to refer to each other this does helps.but continuous efforts makes the audience disconnect the audience from other competitors This maintains constant growth.

02:40  planning your videos 

Videos planning are some of the important steps below points should be considered 

• Make more on demand videos 

• Awares people 

3:10 Tools you require

• Video maker 

• Scheduler

• Dashboard

Videos maker 

Video makers should be simple and easy to speed up workflow . 

You can use a video is maker like Biteable which helps you to quickly make the videos because those made in those ways .

Scheduler

We required a scheduler due to all the audience remaining at the time.so choose  the best time for scheduling your advertising  your videos.

Dashboard :

Dashboard helps you to analyse the videos in an effective way. 

Dashboard which describe terms like

• Number of View 

• View length 

• Refer sites

• Age 

• Group 

• Location 

Can be considered to be the best.

3:40 must have why businesses need videos 

To convince the higher ups  to produce products you must provide things like

 

1. Remember to provide goals and products which provide better and broader goals of your company

2. What products you offer

3. Show successful videos campaigns Example where it is being used by people and industrialists .

Business essential core

• Budget 

• Scope 

Budgets are the amount you have to invest and scope is where you want to invest to get proper returns.

4:15 popular video types 

Choosing popular video types are must for your videos ads or marketing this increases your impact.choosing popular videos types maintained your video quality 

4:55 Choosing videos topics

You can choose the keyword to your topics by videos from

• Google search console 

Choosing the topic that most people require increases your reach.targeting Most  search searched keyword increases your competition in the market.But choosing the least searched keyword is also a better solution for reducing competition.

Targeting  least searched keywords might also increase your reach without any competition and you may standalone in that area this become most popular.

5:13 Creating videos 

1. Story telling

2. Scripting

3. Filming and editing 

3.film and editting 

For film making or editting you need to hire some people who need to make your videos as you like or just some animation effects available online 

Explanatory videos 

Explanatory videos have much demand they help people to understand you and your product easily in short time

 Best organic channels

• YouTube

• Instagram

Torry videos 

Torries videos are good way to make 

Creating videos and quality videos which deliver unique points in least amount of time makes first attraction over the audience. This is a very important marketing companey.

6:19 Distribution and promoting your videos 

Even better content has been made if it does not reach to correct audience then  and it is a waste of time and resources.

YouTube 

• YouTube provides you with free advertising 

• YouTube comes with SEO and targeting .

• YouTube is good place to publish because you can find audience of all age groups various interests.

• Videos on landing page increases your coversions upto 80%.

• Sponsor the  youtuber on whom the audience believes. Make sure they explain you and products  briefly before their videos.

Paid marketing 

1. YouTube 

2. Facebook

Both YouTube and facebook. Both. Offer paid marketing and precise targeting. Video targeting helps in reaching correct audiences .

Delivering correct content to correct people increases your brand and makes a unique market for you.

Measure success

You can Measuring your sucess by analytics good analytics on websites are

1. Google analytics 

2. Microsoft clarity

Microsoft clarity can show you how your viewer is interacting with you website

For YouTube 

• YouTube studio

YouTube studio helps you to analyse completely about your video like

• video watch views

• Video length watched 

•  referring sites

For Facebook

For face book too have good Facebook ads analytics

• Facebook

• Instagram 

Facebook and Instagram  has good feature called A/B testing that depends upon many things like 

• Impressions 

• Success

Try to isolate your videos and analyse your content .This helps to know better about video ads success or failed.