Video Marketing
All you wanted to know about video Marketing.
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Index:
Goal setting
Defining to your audience
Content planning
Tools
Types of videos
Creating videos
Distributing videos
Measuring success
Videos marketing
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Why videos marketing?
Studies tell Video ads work better than static image ads content.people note moving things more faster hence they are effective .
videos ads serve better in landing page approximately 86
Advantage of video content :
More it gets reached
More clicks
Cheaper per lead
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Experiment with video content
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Now two digital transitions have emerged they are video content
Demand for videos has increased
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Cost of videos production has been decreased
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For any marketer an important step is to set goals and targets
1.13 video funnel
Awareness
Consideration
Conversion
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Awareness
Explain how you are important to the viewers
Sort, sharp videos are more effective
1:40 Up
Success merits
Number of views
Length of view
Consideration videos
This is when people know about you.But there are many marketers so to stand out before the customers among other marketers .
Rate limiting
Click through rate
Conversion
This step is simpler because in this step you have to directly sell your content.offer good discounts and reach out to a larger audience.
Conversion videos or content should offer urgency or opportunities to people.
Like saving
Success metric
Number of sale
Effective method :
It should be considered how much you spenpt and how much you gain this an important .suppose you spent $1000 then how much you got in your steps helps you out to analysis and Futher planning.
02:15 Defining our audience
Who you are saying and what you are saying is important .Audiences are like people wh
Age
Gender
Location
Interest
Your audience are people who visit your videos ads if they really require your help,assistance or guidance they turn into customers .But due to competition in the market all visitors might always be not your customers .so make sure to make a unique content that audience always have faith in you.
You must targets specific audience only based on their age ,locations and interests.
audience when they like to refer to each other this does helps.but continuous efforts makes the audience disconnect the audience from other competitors This maintains constant growth.
02:40 planning your videos
Videos planning are some of the important steps below points should be considered
Make more on demand videos
Awares people
3:10 Tools you require
Video maker
Scheduler
Dashboard
Videos maker
Video makers should be simple and easy to speed up workflow .
You can use a video is maker like Biteable which helps you to quickly make the videos because those made in those ways .
Scheduler
We required a scheduler due to all the audience remaining at the time.so choose the best time for scheduling your advertising your videos.
Dashboard :
Dashboard helps you to analyse the videos in an effective way.
Dashboard which describe terms like
Number of View
View length
Refer sites
Age
Group
Location
Can be considered to be the best.
3:40 must have why businesses need videos
To convince the higher ups to produce products you must provide things like
Remember to provide goals and products which provide better and broader goals of your company
What products you offer
Show successful videos campaigns Example where it is being used by people and industrialists .
Business essential core
Budget
Scope
Budgets are the amount you have to invest and scope is where you want to invest to get proper returns.
4:15 popular video types
Choosing popular video types are must for your videos ads or marketing this increases your impact.choosing popular videos types maintained your video quality
4:55 Choosing videos topics
You can choose the keyword to your topics by videos from
Google search console
Choosing the topic that most people require increases your reach.targeting Most search searched keyword increases your competition in the market.But choosing the least searched keyword is also a better solution for reducing competition.
Targeting least searched keywords might also increase your reach without any competition and you may standalone in that area this become most popular.
5:13 Creating videos
Story telling
Scripting
Filming and editing
3.film and editting
For film making or editting you need to hire some people who need to make your videos as you like or just some animation effects available online
Explanatory videos
Explanatory videos have much demand they help people to understand you and your product easily in short time
Best organic channels
YouTube
Instagram
Torry videos
Torries videos are good way to make
Creating videos and quality videos which deliver unique points in least amount of time makes first attraction over the audience. This is a very important marketing companey.
6:19 Distribution and promoting your videos
Even better content has been made if it does not reach to correct audience then and it is a waste of time and resources.
YouTube
YouTube provides you with free advertising
YouTube comes with SEO and targeting .
YouTube is good place to publish because you can find audience of all age groups various interests.
Videos on landing page increases your coversions upto 80%.
Sponsor the youtuber on whom the audience believes. Make sure they explain you and products briefly before their videos.
Paid marketing
YouTube
Facebook
Both YouTube and facebook. Both. Offer paid marketing and precise targeting. Video targeting helps in reaching correct audiences .
Delivering correct content to correct people increases your brand and makes a unique market for you.
Measure success
You can Measuring your sucess by analytics good analytics on websites are
Google analytics
Microsoft clarity
Microsoft clarity can show you how your viewer is interacting with you website
For YouTube
YouTube studio
YouTube studio helps you to analyse completely about your video like
video watch views
Video length watched
referring sites
For Facebook
For face book too have good Facebook ads analytics
Facebook
Instagram
Facebook and Instagram has good feature called A/B testing that depends upon many things like
Impressions
Success
Try to isolate your videos and analyse your content .This helps to know better about video ads success or failed.